We let Adidas take the game, we set out to own the celebration. With real-time content being fed to us from Rio, we started a football-centric handle Budweiser FC, we had celebrity conversations, and we had the world watching what we were doing. Literally.
Here's what the media had to say:
"Budweiser had the perfect Twitter strategy." Huffington Post
"Budweiser Beer was the digital World Cup winners." New York Times
I'm just going to go ahead and share some stats:
- 53% Engagement rate hit an all-time high for the beverage/alcohol industry
- We finished 2nd, just behind Adidas in world-wide brand affinity
- We were speaking to a total of 11,968,013 fans
- We had 12 billion global impressions
- 100 million global engagements
- 600,000+ users of our hashtag #BudHotel across social platforms to date
