BUDWEISER WORLD CUP

We let Adidas take the game, we set out to own the celebration. With real-time content being fed to us from Rio, we started a football-centric handle Budweiser FC, we had celebrity conversations, and we had the world watching what we were doing. Literally.

"Budweiser had the perfect Twitter strategy." Huffington Post

"Budweiser Beer was the digital World Cup winners." New York Times

53% Engagement rate hit an all-time high for the beverage/alcohol industry
We finished 2nd, just behind Adidas in world-wide brand affinity
We were speaking to a total of 11,968,013 fans
We had 12 billion global impressions
100 million global engagements
600,000+ users of our hashtag #BudHotel across social platforms to date